Bookmakers
Bookmaker Reviews
Reviews of the bookmakers whose odds we track across our fixtures β ratings, offers, and what to know before you sign up.
18+ Β· We may earn a commission from links on this page β see our affiliate disclosure. Please gamble responsibly.
- Bet365Bet365
The benchmark all-rounder: unmatched live streaming, deep in-play markets and a superb app, let down mainly by aggressive stake limiting of consistent winners.
- BetfairBetfair
Home of the world's leading betting exchange, offering peer-to-peer prices that routinely beat the bookies, bolted onto a capable traditional sportsbook.
- PinnaclePinnacle
The sharp bettor's bookmaker: the lowest margins and highest limits in the business, with a genuine no-limiting policy, but no UK licence and a bare-bones feature set.
- BetVictorBetVictor
A heritage British bookmaker with consistently sharp odds, strong racing and football coverage and a polished all-round product, let down mainly by a chequered compliance history.
- William HillWilliam Hill
A heritage British bookmaker with deep market coverage, strong horse racing heritage and a polished app, let down by occasionally average pricing and strict account checks.
- BetanoBetano
A slick, fast-growing European operator with a modern app and deep football coverage; strong on core markets but light on extras like mainstream live streaming.
- UnibetUnibet
A polished pan-European sportsbook with excellent live streaming and a clean app, now part of FDJ United; strong on breadth but with cash-out and bonus terms worth checking.
- BetwayBetway
A sports-focused, heavily sponsored bookmaker with a clean app, solid football coverage and a strong bet builder, though pricing and account limits are only average.
- SBOSBO
A heavyweight Asian-facing bookmaker built for serious football and tennis bettors who want tight margins, deep Asian handicaps and genuinely high limits rather than flashy promotions.
- SuperbetSuperbet
A fast-growing Romanian-origin operator with a polished app and strong Central/Eastern European football focus, now expanding into regulated Western markets including Great Britain.
- BwinBwin
A long-established, Entain-owned European heavyweight with excellent in-play betting, broad sports coverage and solid licensing, let down mainly by average pricing and a closed-loop cashier.
- 888Sport888Sport
A polished, well-regulated sportsbook from the 888/Evoke stable with strong football coverage and frequent price boosts, let down by occasional geographic and promo restrictions.
- MarathonbetMarathonbet
A long-standing, odds-led bookmaker famous for low margins and huge market depth, but its UK online operation closed in 2022, so it now primarily serves EU and international players.
- 188Bet188Bet
A sharp, Asian-focused sportsbook with excellent handicap margins, but shrinking Western availability after relocating its licensing base from the Isle of Man to the Philippines.
- DafabetDafabet
An Asian-facing heavyweight with outstanding cricket and football depth, strong Asian handicaps and major sponsorship pedigree, but its main .com site is closed to UK residents.
- 10Bet10Bet
A Malta-based sportsbook with huge event volume and one of the widest payment ranges around, offering solid everyday value but little that stands out beyond breadth.
- FonbetFonbet
Russia's oldest and largest bookmaker offers a mature, well-built product with strong live betting, but its availability is heavily Russia- and CIS-centric with notable ownership and sanctions concerns.
- 1xBet1xBet
A vast, feature-rich sportsbook with huge market depth and crypto support, but a serious and well-documented record of regulatory bans, legal action and integrity concerns.
How we review bookmakers
Every review weighs the same six things β the factors that actually affect your betting, not just the welcome offer.
Licensing & safety
Is the operator licensed by a respected EU regulator (e.g. the Malta Gaming Authority) or your national authority? A valid licence means segregated funds, fair-play rules and a complaints process.
Odds value
We track each bookβs prices across our fixtures. Consistently short odds quietly cost you more than any welcome bonus ever returns.
Market depth
Beyond match result: BTTS, Over/Under, corners, cards, player props and bet builders. More markets, more ways to use our stats.
Payments & withdrawals
Accepted methods, minimums, and β most importantly β how fast and painless withdrawals actually are.
Offers & fair terms
A bonus is only good if the terms are. We weigh wagering requirements, minimum odds and time limits, not just the headline number.
Responsible gambling
Deposit limits, time-outs, reality checks and self-exclusion should be easy to find and use. Tools that protect you matter.
Bookmaker FAQs
- Are these bookmakers safe?
- Only bet with operators licensed in your jurisdiction. Always check the licence shown on the operatorβs site before depositing; we note licensing in each review where known.
- How do you rate bookmakers?
- Our rating reflects odds value, market depth, payments, usability and responsible-gambling tools. Affiliate deals never change the score β our value-bet record is published in full and our independence is set out in our affiliate disclosure.
- Which bookmaker has the best odds?
- It varies by market and match. That is exactly why we compare every tracked bookβs prices on each fixture β see the odds comparison on any match page to find the best price for the bet you want.
- Do I have to use your links?
- No. Affiliate links help fund this free site at no extra cost to you, and the odds and offers you get are identical to going direct.